PENINGKATAN PENJUALAN MAIN COURSE MENU PADA PREGO RESTAURANT THE WESTIN RESORT NUSA DUA – BALI (PENDEKATAN MENU ENGINEERING)
نویسندگان
چکیده
Along with the development of number tourist visits, also grows various stars hotels in Bali which causes room revenue is no longer only large income for hotel so that there a need additional sources hotel, restaurants. This research aims to determine menu mix and contribution margin, find out classification efforts made increase sales volume. used analysis method engineering approach. approach assess popularity profit item. The results this show 32% included “stars” category, 36% “plowhorses” 4% “puzzles” 28% “dogs” category. So, should be such as: maintaining quality, reducing portion menu, placement, up name change.
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ژورنال
عنوان ژورنال: Ganec Swara
سال: 2023
ISSN: ['2615-8116', '1978-0125']
DOI: https://doi.org/10.35327/gara.v17i1.406